Everyday Feminist

Archive for the ‘Media’ Category

Shreddies: knitted by nanas. Advert: created by sexists.

Posted by PoliticsWTF on May 5, 2008


Here is new shreddies advert, created by McCann Erickson, which is based on the same principle as their last advert – shreddies are knitted by nanas in a factory.

The first thing that struck me when I first saw this advert was how all the people knitting were older women, nanas you might even say! All the “nanas” were sitting at their sewing machines on desks knitting these shreddies. However, older men do feature in this advert – they push around the trolleys.

Another thing that I noticed is that all the people in this advert appear to be white. Why is that? Don’t nanas of colour knit? It’s really odd.

The biggest problem I have with this advert is Charles. Yes, Charles. Y’see nanas aren’t capable of judging their own knitted products they have to get Charles to check them first. Charles, an older man, sits at an offical looking desk which is situated on a platform slightly higher than the nanas’ desks. A bowl of freshly knitted shreddies is brought over to Charles. All the nanas wait with baited breath to see what he will say, hoping that they’ve put enough effort in and knowing that if they haven’t, Charles will catch them out! Charles simply gives a nod and smile to signify that the nanas are on top form today and the shreddies are up to his standards.

This advert isn’t as obviously sexist as say, the lynx adverts, but still I think it reinforces the idea that women should look up to men for approval, in this case in their work. This advert may not annoy me so much if there was an equal amount of men and women knitting, but its the way men are featured in this advert that gets me. Perhaps the most telling thing is the fact that the man is physically on a higher level to the women.


Posted in Media, Sexism, Television | 3 Comments »


Posted by PoliticsWTF on April 13, 2008

This year, it has been well publicised about the resistance faced over the Olympic torch relay. While stories like this are truly inspirational, there is the issue of Tibet. Free Tibet demonstrations have been carried out along the route of the torch with, in my opinion, good reason. Since their ocupation of Tibet in 1950, China has seriously violated the rights of the Tibetan people in what seems to be an attempt to completely destroy the race.

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Posted in Gender, Media, Racism | Leave a Comment »

Stripping the Illusion: The Re-License Lap Dancing Campaign

Posted by PoliticsWTF on April 13, 2008

Check out this new campaign from OBJECT – pure genius!


OBJECT’s new campaign launches on Tuesday April 22nd.

Our campaign calls for lap dancing clubs to be recognised as part of the commercial
sex industry and licensed as Sex Encounter Establishments, rather than in the

same way as pubs, cafes or karaoke nights as they currently are.
Current licensing is INADEQUATE and makes it easy for lap dancing clubs to obtain licences and
difficult for local authorities or residents to oppose them.

OBJECT is working with MPs, Peers and colleagues for a re-categorisation of lap dancing

This will take the power out of the hands of club operators and put it back in to the hands
of local authorities.

Re-catergorisation would give local authorities the same licensing powers as apply to sex shops and sex cinemas.
Importantly, it will also give people a greater say in the licensing of lap dancing.

Changing licensing is a crucial step in challenging the increased sexual objectification of women.

Help us send out the message that the sex industry is not normal, not benign and
should not be licensed in the same way as cafes and karaoke nights.

Speakers at the launch will include:

  • Baroness Gould, Dr Roberta Blackman-Woods MP, Gill Mitchell; Brighton and Hove City Councillor, Julie Bindel; researcher and journalist, Kat Banyard; Fawcett Society, Professor Marion Roberts; night time economy specialist, Westminster University.

Venue: 12 – 1pm Campaign Launch, House of Commons. 1.30 – 3pm Photo-stunt and protest, Parliament Square.

How to book: To register for either or both events please RSVP to sandrine@object.org.uk.

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Feminist Music Time!

Posted by PoliticsWTF on April 8, 2008

A slightly lighter topic that the one I discussed earlier. I’ve come up with a few (drop in the ocean type thing here) cool feminist musicians which I’m suggesting as an alternative to some of the mainstream music (and music videos) which most of us are exposed to on a daily basis. I saw Nicole Scherzinger’s video over at The Egalitarian Bookworm and I have to agree with poster, fellow-ette, that this video kinda glorifies rape. Also, I think I might have to scream for eternity if I hear Flo-Rida’s Low song AGAIN: “Work the pole, I got the bank roll/Imma say that I prefer them no clothes/I’m into that, I love women exposed”. So here are my alternatives (please comment with any others): 

  • My personal favourite feminist musician is Ani DiFranco. Sorry to be boring, but the woman kicks ass. I reckon, from a feminist POV ‘Not A Pretty Girl’ has gotta be her best song.
  • A cool song which I’m sure loads of you have heard is ‘Mother of Pearl’ by Nellie MacKay. It’s got some great lines, including the sarcastic- type refrain “Feminists don’t have a sense of humour.” 
  • Indigo Girls, especially ‘Closer To Fine’….
  • and Melissa Etheridge are pretty cool artists.
  • Dar Williams deserves a mention.
  • As does Joan Jett.
  • Yo Majesty! are a duo based in Florida who are showing the chauvinists how its done in hip-hop.
  • Obviously there’s a ton of riot grrrls: 7 Year Bitch, Sleater-kinney, Veruca Salt, Team Dresch, ***Bikini Kill*** etc., etc. and Kim Gordon should totally get a mention.
  • Finally, you have to love Eurythmics and Aretha Franklin for giving us ‘sisters are doin’ it for themselves’!

Posted in Feminism, Media, Misogyny, Music | Leave a Comment »

Ikea and Argos Catalogues

Posted by PoliticsWTF on April 5, 2008

Ikea 2008 catalogue – valid until July 27, 2008
Argos Home Spring/ Summer 2008

So, this is just a brief commentary on these two catalogues and how they reinforce traditional gender roles. Of course not many people will be thinking of this when they pick up these catalogues, but it’s just an example of the limited, intrinsic gender roles within the media. We have to remember that when we are being sold a product such as a kitchen or a bed for a bedroom we are being sold a lifestyle. But what lifestyle is being sold?

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